This is default iOver the duration of this online short course, you’ll work through the following modules:
Module 1 Understanding Marketing Management and Planning
An introduction to the world of marketing, including ways to set marketing goals and objectives and plan an effective campaign.
Module 2 Market Research
An introduction to market research, its role in the marketing strategy, and the various market research tools available.
Module 3 Branding Strategy
Learn the value of a clear and relatable brand identity, and how to create one.
Module 4 The Product or Service Plan
An introduction to the difference between products and services, and the marketing strategies that distinguish them.
Module 5 Competitive Analysis
Learn the importance of effective competitor analysis and the role it plays in market research and marketing strategy.
Module 6 Traditional Marketing Tactics and Channels
An overview of the various types of marketing channels and tactics available to the marketer.
Module 7 Digital Marketing
Learn about the various avenues for internet marketing, including good web design, social media and mobile marketing.
Module 8 The Sales Plan
A review of the differing roles of sales and marketing in a business, and how they work together.
Module 9 Measuring Marketing Success
An introduction to ways of measuring and understanding the progress of a marketing campaign, including an overview of the various tools for measuring.
Module 10 Putting Your Marketing Strategy Together
This module brings together everything covered previously, culminating in a fleshed-out marketing campaign for your business.nformation text